So we have captured your wedding and created a collection of the wonderful moments that occurred during the day. Now what? Because all of our levels of service include your Digital Negatives on a CD, DVD or Custom Flash Drive, it is important for you to understand what a Digital Negative is.
The terminology in the photography industry may vary, so we are speaking in terms of Our (David Burke Photographers) definition.
We capture files in the Raw format, which is the purest form of an actual digitally captured file. A Raw file looks like this when captured:
See the Raw file is just that… Raw Data. (Sadly some photographers stop right here and provide you with digital files that look like this)
Now we go into our Digital Darkroom and bring these images to life by color correcting and doing minor adjustments to color, contrast and brightness. This is the Digital Negative. These images are proofs intended for personal printing and sharing. Your CD, DVD or Flash Drive is filled with images of this quality.
These files are a lot more pleasing and perfectly ready for personal printing.
We also have a Final stage. This is the Print File. Images that make it to this stage are going into our Professional Printing Lab to be placed in your one of a kind Wedding Album. It is this stage, where we spend extra time in our Digital Darkroom cropping, fixing imperfections, dodging/burning and conversion to Black and White. You can call it the extra sauce or the icing on the cake.
The changes in this stage can be very subtle from the digital negative, but are worth the effort it takes to perfect the image.
We are committed to capturing correct exposures in our cameras (where 99% of our effort goes) and not “fixing” images in the Digital Darkroom. We slightly enhance them, with the goal of keeping our images “Timeless”, in the Digital Darkroom.
I hope this information made all of the “Lingo” clear for you. Have a great day!
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